Weight:0.55~0.8

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The advertising poster style in Asia in the 1960s was influenced by Western advertising, but it also incorporated its own cultural characteristics. Overall, 1960s Asian advertising had the following characteristics:

• Emphasizing the functionality and practicality of products. Asia in the 1960s was in the early stages of economic development, and people had high demands for the functionality and practicality of products. Therefore, many advertisements emphasized the functionality and performance of products to attract consumers.

• Using vivid images and language. To attract consumers' attention, many Asian advertisements in the 1960s used vivid images and language. For example, many advertisements used exaggerated images and humorous language to increase the interest and appeal of the advertisement.

• Focusing on emotional appeals. Asian advertising in the 1960s began to focus on emotional appeals to build a connection with consumers. For example, many advertisements used emotional elements such as family, friendship, and love to touch the hearts of consumers.

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