平面视觉创意广告设计训练视频教程lyndadesigningaprintadphotoshop教程平面视觉创意广告设计训练视频教程
教程中文名称：平面视觉创意广告设计训练视频教程教程英文名称：lynda designing a print ad 教程出品机构：lynda教程时长：1小时40分教程格式：mp4 附工程源文件教程使用软件：photoshop教程作者：craig smallish教程语言：英语
lynda designing a print ada successful print ad campaign entices the reader visually. and then delivers on its promise with a compelling message. this course details the process of constructing ad layouts for print—emphasizing the importance of visual hierarchy and how the power of composition can embolden your underlying campaign message. using a client brief for the landon hotel brand. craig smallish explores three creative concepts and then takes the most successful concept through the complete development process. from obtaining reference material to refining the layouts. along the way. you’ll learn how to produce rough thumbnail sketches; select photos. illustrations. and typography for your design; and balance the contrast and placement of assets. plus. learn tips for presenting your print ad campaign ideas to your clients.
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